The central idea includes strategically deciding on and using olfactory stimuli to evoke particular psychological responses, thereby enhancing one’s perceived attractiveness and affect. For example, a person may select a scent profile identified to undertaking confidence to achieve a bonus in a negotiation, or choose a perfume designed to elicit emotions of consolation and belief throughout a social interplay.
This method leverages the established hyperlink between scent and emotion to subtly form perceptions and affect habits. Its effectiveness stems from the primal and unconscious nature of olfactory processing, bypassing aware scrutiny and straight impacting emotional facilities of the mind. Traditionally, using aroma to control ambiance and have an effect on temper has been practiced in varied cultures, from historic rituals to fashionable advertising methods.
